What are the features that increase the importance and popularity of Snapchat Ads? While Snapchat’s stock price may not be living up to everyone’s highest expectations, Snapchat’s advertising program has some interesting elements that — depending on your business — might be worth taking advantage of.
Snapchat Marketing Advantages
Benefit #1: Measure Engagement By Region
For businesses that can afford Geofilters, for instance, they can be an effective way to boost and measure sales by region, and Snapchat has some powerful geographical targeting features that are a good way to drive foot traffic.
For example, Wendy’s used Sponsored Geofilters to promote their jalapeño chicken sandwich. Within a seven-day period, their Snap Ads resulted in a confirmed 42,000 people visiting Wendy’s restaurants.
Recognizing the power of Snapchat Marketing through using Geofilters to increase foot traffic, Snapchat released a dashboard that calculates incremental visitors and visitation, plus demographics like age, gender, and region.
So in the case of Wendy’s Geofilter, the restaurant chain could break down their 42,000 visitors by their geographic location.
Along with using Geofilter ad data to understand traffic at multiple locations, Snapchat Geofilters are a great way to boost traffic at individual locations.
As an example, The Bungalow — a popular seaside California bar with two locations — created two Geofilters that could be used only at its locations.
The result? Over 300,000 views and a 30% conversion rate.
More than one in three people who saw The Bungalow filter at their locations used it, allowing the bar to widely promote their brand.
Benefit #2: Snapchat Marketing help you Boost App Installs
For businesses with young, tech-savvy audiences, Snapchat is one of the most effective advertising platforms for encouraging app installs.
Using the App Install attachment with a Snap Ad, businesses can prompt users to swipe up on the ad, directing the user to an app installation page.
After launching their Snap Ads App Install campaign, Acorns — a business that helps people invest their spare change — saw their highest view-to-install ratio ever.
Getting these results from Snap Ads is cheaper and easier than ever before with the Snapchat Ads Manager.
Benefit #3: Incorporate storytelling to improve engagement
As you learn more about your audience and their needs, use storytelling to present your solutions and let your brand’s unique “personality” stand out.
The point of storytelling is to take a step back from focusing on selling and instead help your audience get to know you better and want to do business with you.
Your audience is savvier than before and knows when you’re trying to sell them something.
You can use Snapchat storytelling to “take [your audience] on a journey. Sell them a lifestyle”.
Did you know that 71% of shoppers agree that they’re more likely to purchase from a brand that they know and trust?
The marketing team at Urban Outfitters knows it for sure. With over 9 million followers across all of their social media accounts, the brand has figured out how to tell stories in a way that helps them connect with their audience.
Urban Outfitters, a lifestyle retailer selling clothing, home accessories, and more, publishes a lot of behind-the-scenes content and showcases events. They aren’t just selling, they’re sharing content that tells a story that their primary customer base — millennials — can relate to.
As a result, this approach makes Urban Outfitters more personable, which in turn contributes to creating customer trust and loyalty.
For example, they use their own branded hashtags, they ask users to share their own content, and feature audience members on their community page.
How can you get the Best Conversion Rates for Your Snapchat Marketing Campaign?
- Social Media Management
- Launching Effective PPC Ads.
- Hosing Events.
- Writing Exclusive Content (SEO Optimized)
- Search Engine Optimization ( it has a large number of Dubai & Ras Al Khaimah Clients
- Paid Ads on different Social Media Platforms: Facebook, Instagram, Twitter, and Snapchat Marketing.
- Contribution to your Brand Growth.