Social Media Marketing

The 3 Types of Snapchat Ads: Snapchat Ad Manager

Today, we will talk on Socializer about the three types of Snapchat Ads. Snapchat currently offers three primary types of ads:

  1. Snapchat Sponsored Geofilters
  2. Snapchat Sponsored Lenses
  3. Snap Ads

Types of Snapchat Ads

If you’ve used Snapchat before, you’re probably familiar with Lenses and Geofilters, since they’re the most popular types of Snapchat ads.

Some companies have seen great success using them for advertising — most notably, Taco Bell, in a massive campaign for Cinco de Mayo that was viewed 224 million times.

We’ve put together a guide for you that explains how each Snapchat ad type works, how much each type costs, what each ad type comes with, and when to use each one.

Three Types of Snapchat Ads are:

Snapchat Sponsored Geofilters

What is it?

This Snapchat ad type is an illustrated overlay that varies, depending on where users are located and what they’re up to.

They’re a powerful marketing tool, considering filters are viewed at least 2.16 billion times a day! No need to say that adding custom messaging or branding to your filters will greatly help to showcase your company.

Geofilters can be added to privately sent photos and videos or to publicly shared posts in Stories. You decide how long filters are available, based on your campaign goals.

Snapchat Geofilters - types of snapchat ads

When to use it?

If you’re hosting an event, create a geofilter that activates based on the event’s location. That way, attendees can access the filter when they post pictures from the event. This helps you spread brand awareness among your attendees’ network.

How do I buy it?

Geofilters can be purchased directly from Snapchat’s sales team or through its advertising API.

What can be added to it?

When you buy directly from a Snapchat sales rep, you can add a Smart Geofilter to connect the ad to specific locations. When people use Snapchat within the geographical region that you’ve selected, the option to use your filter will appear when they take a photo or video.

f you’ve just launched a new store or product, activate a filter that’s available to users near your store’s physical location. These filters can be available for a few hours or a few days, based on how much traffic you’re aiming to get.

Snapchat Sponsored Lenses

Types of Snapchat Ads also include Lenses. So what is it? How to use and create?

Snapchat lenses ad type

What is it?

This Snapchat ad type is a filter that’s designed to alter users’ faces or their surroundings with animations. Users spend a lot of time testing and experimenting with different lenses, which might be why 70 million daily active users use them

Snap Ads

What is it?

The Snapchat ads are vertical videos that run up to 10 seconds and are shown with Snapchat’s original Shows, curated Our Stories, media companies’ Publisher Stories and between peoples’ publicly posted Stories.

When to use it?

Use these when you want viewers to take specific actions, like click to your sales page, install a new app, or access more product information. Because the videos are so short, you can create a series of videos and upload them together to create what seems like a longer video but helps you tell a more complete story about your brand.

How do I buy it?

Snap Ads can be purchased from the Snapchat sales team, through Snapchat’s advertising API, and now, through Snapchat’s self-serve Ads Manager. This ad type is great for small businesses because of how easy and flexible it is to use.

What can be added to it?

Snap Ads include three types of attachments that can be purchased through the Ads Manager:

App Install:

While your ad is running, users can swipe up to link to an app installation page in Apple’s or Google’s app store.

The benefit here is that users don’t actually leave Snapchat to do this, and the app downloads in the background as users continue to browse.

Long-form video:

This Snapchat ad type is typically used by brands that want to promote big-ticket items, like movies, or raise brand awareness, or showcase how to use the brands’ products.

Users watch a short 10-second preview video and swipe up to watch an extended version.

video snap ads

Web view:

Your ad acts as in intro, with a call to action at the bottom to swipe up to “Learn More.” Users are taken to a mobile web page where they can read more about what you’re advertising.

The introduction of Snapchat self-serve Ads Manager is a huge deal because businesses can now buy Snap Ads at affordable prices directly from the Snapchat site.

As recently as last year, businesses could purchase the three Snapchat ad types only from Snapchat sales reps or through third-party software providers that work through Snapchat’s advertising API.

As a business, you couldn’t start using Snap Ads unless you were spending a minimum of $1,000 per day.

Now, with Snapchat Ads Manager, you can pay per thousand impressions or pay per goal — ad units you’ll be familiar with if you’ve run Facebook or Instagram Ads. No more minimum spend — no more need for a line of credit.

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Adespresso: Snapchat Ads: How To Start and Get Results in a Snap


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